Privacy Policy
This Privacy Policy explains how SwissRoadTag collects, uses, and protects your personal data when you use our site and services. SwissRoadTag is committed to protecting your privacy and handling your data in a transparent and secure manner, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and Swiss data protection laws.
Data Controller
The data controller responsible for processing your personal data is:
SwissRoadTag
Bahnhofstrasse 8
3011 Bern
Switzerland
Collection of Personal Data
We collect personal data from you when you use our online platform or services. This includes information you provide directly to us, such as when you register for an account, purchase a product or service, contact customer support, or interact with our site.
The types of personal data we may collect include:
- Identification and contact information (e.g., name, address, vehicle details, email address)
- Payment information (processed securely by third-party payment providers)
- Transaction details related to purchases you make
- Communications and interactions with our customer service
We also automatically collect certain technical information when you visit our site, such as your IP address, browser type, operating system, and usage patterns. This information helps us improve our service and understand how users interact with our online platform.
Use of Personal Data
We use your personal data for specific and legitimate purposes, including:
- To provide the services you request, such as processing orders for vignettes or other products
- To manage your account and provide customer support
- To process payments for transactions
- To communicate with you about your orders, services, and inquiries
- To improve our services and online platform
- To detect and prevent fraud and other illegal activities
- To comply with legal obligations
The legal bases for processing your personal data include the necessity of processing for the performance of a contract with you, compliance with legal obligations, our legitimate interests (such as improving our services and preventing fraud), and your consent where applicable.
Sharing of Personal Data
We do not sell your personal data to third parties. We may share your personal data with trusted third parties only to the extent necessary to provide our services, fulfill contractual obligations, or comply with legal requirements. These third parties may include:
- Payment service providers to process transactions
- Delivery or logistics partners to fulfill orders
- IT service providers who support our online platform and systems
- Legal or regulatory authorities when required by law
Any sharing is done under agreements that require recipients to protect your data and process it only for specified purposes. Data may be processed outside of Switzerland or the European Economic Area; in such cases, we ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. The specific retention periods depend on the type of data and the purpose of processing.
Your Data Protection Rights
Under applicable data protection laws, you have certain rights regarding your personal data. These rights may include:
- The right to access your personal data
- The right to request rectification of inaccurate or incomplete data
- The right to request the erasure of your personal data
- The right to request restriction of processing
- The right to object to processing
- The right to data portability
- The right to withdraw consent where processing is based on consent
To exercise any of these rights, please contact us using the address provided in this policy.
Security Measures
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction. While we strive to protect your information, no method of transmission over the internet or electronic storage is entirely secure.
Cookies and Tracking Technologies
Our site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and for necessary operational functions. You can manage your cookie preferences through your browser settings.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our data processing practices, please contact us at:
SwissRoadTag
Bahnhofstrasse 8
3011 Bern
Switzerland